Branching out to explore new retailer licensing opportunities and product categories, DieHard® needed a refreshed look. An epic brand that found its roots in the automotive section would now require impact, resonance and consistency across retail and online markets. Evolving the brand mark, energetic packaging design and guidelines for consistency among partners was the charge.

Creative direction for brand mark evolution, category product ideation, brand packaging, art guidelines

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© 2021 Dave Mez Design

Branching out to explore new retailer licensing opportunities and product categories, DieHard® needed a refreshed look. An epic brand that found its roots in the automotive section would now require impact, resonance and consistency across retail and online markets. Evolving the brand mark, energetic packaging design and guidelines for consistency among partners was the charge.